Blue Apron Appoints Brad Dickerson as Chief Executive Officer

Co-Founder Matt Salzberg Named Executive Chairman

Dickerson Brings Proven Record Leading Public Consumer Companies

Company Reaffirms Previously Stated Financial Guidance

Blue Apron Holdings, Inc. (NYSE:APRN) today announced that the Company’s
Board of Directors has appointed Brad Dickerson as President and Chief
Executive Officer. He will assume day-to-day leadership of the Company
and will also join Blue Apron’s Board of Directors. Dickerson, a
consumer and capital markets veteran, has served as Blue Apron’s Chief
Financial Officer since he joined the Company in February 2016. Matt
Salzberg, Blue Apron’s co-founder, has stepped down from his role as
President and Chief Executive Officer and has been named Executive
Chairman. Salzberg will also continue to serve as Chairman of the Board
of Directors. The Company has commenced a search for a new Chief
Financial Officer.

“It has been a tremendous honor to serve as the CEO of Blue Apron since
founding the company and I am incredibly proud of everything our team
has accomplished together in just five years,” said Salzberg. “We’ve
made meaningful progress toward our top company priorities. Since we
completed the transition of volume to our fulfillment center in Linden,
New Jersey
less than two months ago, our most recent On-Time-In-Full
rates have improved to be in line with our other fulfillment centers.
Additionally, as expected, our margins since the end of the third
quarter have significantly improved.”

“The Board and I are confident that Brad is the right person to build on
this momentum,” Salzberg continued. “He is a seasoned leader with
significant experience working with the public markets, operating
efficiently at scale, and delivering value to shareholders. We are lucky
to have him as our next CEO.”

Before joining Blue Apron, Dickerson, 52, spent eleven years at Under
Armour in senior leadership roles including as Chief Financial Officer
and Chief Operating Officer. As one of Under Armour’s most tenured
executives, Dickerson helped advance the company’s growth strategy,
leading strong teams around him that took Under Armour from $200 million
to $4 billion in net revenue. As Under Armour’s Chief Operating Officer,
he was also instrumental in driving operational efficiencies across the
company’s global supply chain that included multiple distribution

“I know that I speak for everyone at Blue Apron in thanking Matt for his
leadership and tireless dedication to the company,” said Dickerson. “I
am incredibly excited to assume this new role and for the future of the
company. We have an exceptionally talented team at Blue Apron that is
focused on taking decisive actions to transform the business, continuing
to innovate our product in new and diverse ways, and unlocking future
growth opportunities. We remain confident in our previously stated
financial guidance for the second half of 2017, and I believe we are
taking the right steps to move the business forward.”

Dickerson will participate in the Raymond James Technology Investors
Conference in New York on Monday, December 4, 2017 at 1:15 p.m. Eastern
Time. He will also speak at the KeyBanc Capital Markets Consumer
Conference featuring Convergence on Wednesday, December 6, 2017 and the
Company will meet with investors throughout the day.

A live webcast and replay of the Raymond James session will be available
on Blue Apron’s Investor Relations website at[1].

About Blue Apron

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