The Emergence of the CXO
The continued need for growth – exacerbated by the pandemic – is forcing companies to embrace deeper structural and organizational changes, especially in customer-centric functions like Marketing. This has spawned a new generation of growth leaders with a mandate to blend their sales, marketing, and service teams into a high-octane growth machine. Organizations like Coke, J&J, Kimberly Clark, Lyft and Uber are introducing expanded “CXO” roles with titles like the Chief Growth Officer, Chief Revenue Officer, Chief Commercial Officer, and Chief Customer Officer. Chris Hummel and executive recruiters Brad McLane and Giovanni Lamarca discuss their 2021 Market Landscape Analysis which advises boards and CEOs to challenge their traditional notions of growth leadership, organization, and talent if they want to adapt their approach to drive growth in the new market reality.
Learn why it will take a new generation of growth leaders to captain the 21st Century Commercial Model > Learn More
2021 Market Landscape Analysis by ZRG Associates provides boards and CEOs guidance for adapting their organizational and talent approach to drive growth in the new market reality > Access the Landscape
The next generation of growth leaders will have more authority, and a greater accountability for all the organizational levers that impact firm value > Access our CXO Research
- ^ Learn More (www.revenueenablement.com)
- ^ Access the Landscape (www.zrgpartners.com)
- ^ Access our CXO Research (www.revenueenablement.com)
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.